On 21 October 2013, we launched a public education campaign with the tagline, “Singaporeans Against Poverty”. Springing from our concern for people caught in the poverty cycle, the campaign aimed to raise awareness about the situation in Singapore. The campaign called on the public to act and make a difference in the lives of poor. It featured a series of videos, a dedicated website, game (Poverty Is Not Game!) and Facebook page.

The campaign closed in 2018.